Musings

It's not enough to simply ‘hack’ parts of the buyer journey. We need to ‘hack’ the entire lifecycle.

The rise of hyper-personalized marketing strategies

By Josh Burns
March 2, 2024

Hyper-personalized experiences go beyond traditional personalization by considering context, location, time of day, and more to provide contextually relevant experiences.

SEO intent funnel: A powerful alignment of content and intent

By Josh Burns
January 21, 2024

When keywords and content align with the intent funnel, we increase conversions, foster long-term customer loyalty, and positioning our brand as a leader.

The impact of AI on B2B demand generation is undeniable

By Josh Burns
January 14, 2024

A look at how artificial intelligence is transforming demand generation by providing insights, automating processes, and personalizing customer experiences.

Leadership development: Reflections on the process

By Josh Burns
January 7, 2024

Why did the scarecrow become a great leader? Because he was outstanding in his field! Exploring, evaluating, and sharing experiences in leadership development.

Capture high quality leads and fuel sales pipeline

By Josh Burns
December 31, 2023

Lead generation efforts succeed when landing pages and forms are optimized, as they result in higher conversion rates, and improved lead quality.

What marketing measure would have the greatest impact on pipeline?

By Josh Burns
December 24, 2023

Marketing plays a crucial role in increasing sales, creating brand awareness, and enabling the sales team to identify new buyers.

Resources

The Annual B2B Marketing Mashup
Explore and take advantage of a range of B2B marketing strategies to reach and resonate with your target market.
Read the report
Step-By-Step Guide
A digital Marketing Strategy
Here are some key steps to help you keep building a digital marketing strategy.
Explore the approach
Step-By-Step Guide
A Content Marketing Strategy
Here is a step-by-step guide to creating a successful strategy.
Explore the approach
Step-By-Step Guide
An Email Marketing Strategy
Reach and connect with your target audience in a personalized way.
Explore the approach
Ask me anything!
Take the marketing quiz
A fun set of questions that test your marketing knowledge.
Take the quiz