Josh Burns

Growth Marketing

Focus on the funnel. Target the right audience, understand their needs, deliver a product that blows their minds.

Profile

Born and raised in the San Francisco Bay Area and now raising a family here. I spend as much time with my family as possible. We love the outdoors and enjoy the incredible surroundings the area has to offer. Given todays fast pace, innovative, and ever evolving technology landscape—I make it a point to focus on the right priorities personally and professionally.

I am a strategic, creative, data-driven marketing leader with over 25 years of experience leading initiatives to drive customer acquisition and engagement. Whether paid, earned, or owned media I am focused on elevating marketing strategies. I excel at managing teams and delivering comprehensive solutions to meet the complex needs of businesses and customers.

Work Experience

Feb 2021 - Present | Rubrik

Sr. Director Digital Experience & Growth

Lead the team responsible for digital strategy and execution. Manage the web marketing strategy and optimize the corporate properties for search engines, improving traffic quality, and increasing conversions. Direct the planning, development, and execution of the email strategy and inbound marketing strategy focused on attracting leads through tailored content and experiences, aiming to pull potential customers in. Head the performance marketing team focused on activating and iterating on campaigns that consistently drive customer acquisition and strengthen the sales pipeline.

Some Highlights

Established a learning agenda and always on program for content personalization and conversion rate optimization on the corporate website.
Built new revenue-generating programs; On-demand guided product tours, bingeable content tracks, conversational marketing playbooks.
Developed a high-quality sales funnel through digital channels that is predictable and sustainable.
Achieved more than 350% increase in the number of qualified leads per quarter and more than 270% increase in the number of meetings per quarter. The amount of marketing contributed pipeline directly from digital channels has increased more than 450%.

Dec 2015 - Feb 2021 | Nutanix

Sr. Director Web & Digital Marketing

Led the team responsible for digital strategy, infrastructure strategy, and data activation. Planned and executed demand generation activities across all channels. Making our customers the center of our digital vision.

Some Highlights

Generated over $375 million annually in marketing sourced pipeline through organic and direct channels alone. Through an incredible relationship with sales, achieved more than $1B in Marketing Contributed Pipeline (MCP) in last 3 years.
Search engine optimization for non-brand rankings. Impressions increased by 128% and clicks increased by 180% from FY19 - FY20.
Helped launch the Test Drive program. Allowing the business to see the benefits of a product-led growth strategy. Test Drive is used in every channel and in every function. Designed to attract new customers, upsell, drive subscription renewals, and to generate significant revenue.

Aug 2013 - Nov 2015 | Good Technology

Web Application Developer

Web Application Developer on the corporate marketing team. Responsible for creating and maintaining all code across website and apps. Making sure pages are responsive, easy to maintain, and scalable.

Some Highlights

Increase website performance. Objective to make Good \#1 in EMM/MDM industry. Increased website performance to exceed our top competitors which include Blackberry, IBM, SAP, VMware, MobileIron, and Citrix.
Integrating 3rd party tools, and internal systems via api’s (SOAP/REST). Integration included sales force lead gen, Eloqua tracking, progressive profiling, and an internal REST API for creating and managing user accounts.
Creating multiple onsite event web applications using php, mysql, html, and css. Features included user registration, account creation, event schedules, commenting, and location based services.

Oct 2008 - Apr 2016 | BRNZPUB

Owner/Founder

Website Development, creative, and consulting services for clients in a wide range of industries.

Some Highlights

Built a steady base of clients. From GoFormz, Tidemark, to boutique shops supported a wide range of go to market activity.
Assisted with product development projects, writing technical documents detailing project journeys and outcomes.
Helped develop, resource, and maintain plans and schedules for product and project launches.

1998 - Aug 2013 | Resource Publications

CEO

Appointed CEO, responsible for managing all aspects of the business. Prior to leading the company, I held positions in sales, product development, and marketing. 2015 Sold the company to a larger publishing firm in the same market.

Some Highlights

Led the company through a digital transformation. Redesigned and refactored products from print to digital formats. Created product bundles and subscriptions reducing costs and increasing revenue.
Created user subscription membership systems in PHP/MYSQL allowing users to instantly subscribe, consume magazines, calendars, and other content based on their subscription level. Helped increase revenue and circulation.
Cultivated a digital-first culture driving the digital transformation and inspiring change. Ensuring efforts were not limited to specific departments but encompassed the entire organization, from production to distribution and customer engagement.

Professional Skills

Account Based Marketing Agile Workflows Analytics Brand Management Budget Management Cross-functional Team Leadership Customer Relationship Management Data Driven Marketing DevOps GTM Strategy Integrated Marketing Market Research Marketing Automation Product-led Growth Strategy Portfolio Marketing Social Media Marketing UX Design