Musings

It's not enough to simply ‘hack’ parts of the buyer journey. We need to ‘hack’ the entire lifecycle.

How to build a digital marketing sales funnel

By Josh Burns
August 22, 2021

A guide to building a digital marketing sales funnel for B2B marketers.

By Josh Burns
April 5, 2021

A marketing strategy that concentrates resources on a set of target accounts within a market.

By Josh Burns
February 18, 2021

Attract and engage a clearly defined audience and generate profitable customer action.

By Josh Burns
January 15, 2021

The customer journey is the foundation for all our efforts.

By Josh Burns
January 5, 2021

Creating a quick visual look at more than 2000 whiskies

By Josh Burns
October 15, 2020

Server side rendering is a tricky little beast. Client side is as well. Let's explore.

The Annual B2B Marketing Mashup

Explore and take advantage of a range of B2B marketing strategies to reach and resonate with your target market.

Step-By-Step Guide

A digital Marketing Strategy

Here are some key steps to help you keep building a digital marketing strategy.

Step-By-Step Guide

A Content Marketing Strategy

Here is a step-by-step guide to creating a successful strategy.

Step-By-Step Guide

An Email Marketing Strategy

Reach and connect with your target audience in a personalized way.

Ask me anything!

Take the marketing quiz

A fun set of questions that test your marketing knowledge.