Chat - What is all the fuss about?

Why Live Chat is must have today.

Live chat conversations don’t come without challenges.

Many teams are concerned about managing the volume of messages that might come from adding live chat to their website. If there is a high volume of people visiting their website, real-time conversations with every customer and prospect sounds like an impossible task. Using live chat – as well as automations generally built into chatbot platforms (e.g. Drift, Intercom, Live Chat) – will help digital marketing teams work more efficiently.

Just because you have live chat installed doesn’t mean you need to respond immediately. Scale your conversations with automation. Thanks to customer service chatbots and automation, most live chat tools give you the ability to have live conversations even when there’s not somebody at the end of the messenger.

Whether it’s through real-time human conversations, or automated with the help of a chatbot, live chat is now the de facto way to engage with customers and prospects when they’re at their most interested – in real-time, as soon as they land on your website.

Utilize live chat to engage new visitors right away or send targeted messages to high-value visitors. Encourage visitors to complete a task. Manage support resources more efficiently. No matter how you look at it live chat is a new norm.

A great customer experience today is about meeting people where they already are. — Josh Burns