Know your strengths, positioning, and differentiation

Growth comes from a relentless focus on solving the needs of customers.

Knowing your audience and when they use certain channels can help shape how you develop a persona that begins to define an audience. Deep audience insight is critical for any successful growth strategy. This can tell you exactly what to say and do throughout their journey.

What originally may have started a customer on the journey, may not be what actually drives the final purchasing decision. To be able to do that we need to understand what the prospect's perceive as the true value related to solving their needs. Armed with this information, we can personalize messages to certain audience members to help drive this growth.

Of course, we will grow if we put ourselves on every channel possible. Doing this could potentially be damaging instead of helpful though. It is much better to take an efficient approach and use budgets effectively.

When you truly know your audience through conversations with sales, support, and research, you can narrow down channels and preferred communication platforms. You can also determine the best day and time to engage with your audience. Developing and executing a successful growth strategy is important. Use actionable steps and measure results against targets and goals to ensure everything is building momentum.

Start out with some basic digital tactics until you master them and your budget allows you to do more. Then add other digital tactics like native advertising, lead generation forms, email nurture and others. Have targets in mind that you can measure and analyze with all available tools.

The best growth marketing strategies carefully look at every aspect of the business, every stage of the customer journey, and build a sustainable and predictable growth model for the future.