How to use artificial intelligence for digital marketing and growth

Machine Learning and Artificial Intelligence are being used by marketers and brands to optimize resources and performance.

Artificial intelligence (AI) is one of the most exciting technologies in the world. What is the role of AI in the digital marketing space? Is AI changing the landscape of the industry? The answer to the latter is yes, but as for the role it will play we will see. Digital marketing is a massive industry already, and AI growth will only improve it.

Many businesses have used AI to drive key decisions, and it can do a variety of different things as well. For some time now we have seen AI used to improve the customer experience. For example chatbots, predictive and targeted content, content creation, and image recognition technology. Using these methods we can improve customer service and support, and deliver much more relevant and targeted content and experiences.

Using AI properly can offer digital marketing teams a wealth of opportunities — Josh Burns

AI marketing tools are software or platforms that use AI to make automated decisions. Combined with market trends, collected data is analyzed and interpreted to make these decisions. The objective is to develop a marketing strategy that anticipates the buyer’s intent, or next move.

Despite the fact that no human intervention is required, all of this happens in real time. AI marketing tools for digital marketing are so powerful because they are capable of making automated decisions at lightning speed.

So what is the takeaway here?

Advances in technology have made it possible for digital marketing teams to fully implement AI. If you have not already—start on your journey to implement artificial intelligence and machine learning into your digital marketing strategy.

Artificial intelligence plays an essential role in digital marketing. It is also crucial for companies to use artificial intelligence to provide valuable services, rather than simply replacing their human counterparts.

Some great resources for content strategy:

• Jasper - An advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts.
• Acrolinx - AI powered marketing software improves the quality of content, so it meets brand parameters.
• Grammarly - Grammarly is one of the best free marketing tools