Back to articles

Is it time for you to create a Discord profile for your business?

Josh Burns
Date: June 22, 2022 | Time: 3 min to read

The Discord app—it could be what your marketing strategy is missing

Discord is a popular communications platform with over 140 million active monthly users and 390 million registered accounts. In 2021, it was valued at $15 billion, doubling its value in under a year. Built on the strong foundation with gaming, 70% of users joining the platform for gaming—according to their 2020 numbers, it is also finding use among businesses and marketers that are looking to engage with customers where they are.

Discord is helping businesses build their brands by providing a source for marketing to the community and growing a channel(s) by using a combo of video, voice, and text communication.

Due to its popularity and growth, anyone can easily share their interests with other people—and any business can grow their audience.

How can I use Discord for marketing?

Most people prefer, or are familiar with using social media (Facebook, Instagram, LinkedIn, Twitter, etc.) to reach people online. What they might not be looking at is Discord has 20% more monthly active users than standard social media platforms. Whoa!

Create custom channels and control who can join

Discord marketing is all about personalization—and they have a ton of options. Discord is a far a more private setting than other platforms, so you can target messages however you’d like. Label members, set specific for each member, allow access to different channels, and a lot more customization options.

Create moderators and tiered groups

Develop special groups for highly active members and niche channels for certain departments, such as a technical support group and a marketing channel.

Organization and communication across multiple channels is made easier by using tiered groups and member levels.

Promote exclusive offers to the community

Discord users are smart consumers. The try-hard marketing schemes that litter social channels won't work with them—they require research backed by data and real value. A great way to engage and grow your community on Discord is to offer members exclusive deals. To start off announce the launch of your brand-new Discord channel and offer incentives to the first 100, or 1,000 members. This is a great way to get people involved, spark interest, and create a very active community.

Content is still king, but mediums have evolved

Post memes, GIFs, and screenshots to market your products, services, and brand. Whenever you post content on your business server—or the community server—every member will receive it. Focus on publishing strong, relevant, and shareable content.

You can obviously use Discord to share your website articles and other updates from your industry—but it’s so much more than that. You can connect all employees on a single server and leverage their social media presence, too. They can share the articles on other Discord servers and their personal social media profiles to increase reach.

Basically, it makes your team subject-matter experts by default, and it will help you develop authority among your audience.

Monitoring and reporting activity

Aggregate your Discord marketing data daily, weekly, and monthly—and you can even export it for further analysis. Find out your audience’s geography, engagement with channels, engagement with other members, retention numbers, and where your server members are coming from.

Maybe it is time to make the move!

Discord is free, secure, and has apps for both desktop and mobile. Both private and public servers (groups) can be created. Businesses that are ready to take the leap, Discord could replace Slack, Skype, Zoom, and other business collaboration tools. It does not need to and can also solely be used and managed like any other digital property to facilitate discussion and a sense of community.

It is also an ideal platform to engage with your prospects and customers. Maybe not by everyone (yet), but Discord marketing is being hailed as the new social media marketing. There might be something to that.

More to follow on this. I might even consider a practical use case and share results.

Resources: