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Will voice search be next big thing in digital marketing?

Josh Burns
Date: April 14, 2023 | Time: 2 min to read

Voice marketing is growing rapidly, and it's definitely worth your attention. Here are some reasons why.

Depending on whom you talk to voice search is expected to be the next big thing in digital marketing. According to Big Drop Inc, voice search will have a significant impact on digital marketing in 2023, from promoting semantic search to maximizing AI data. Voice search is a global phenomenon, and adoption rates for voice assistants are increasing rapidly.

How does voice search affect SEO strategy?

Voice search has a significant impact on SEO strategy. Voice search queries are often more conversational and longer than typed queries, so marketers need to optimize their content for natural language and long-tail keywords that reflect how people speak. Voice search also requires marketers to focus on semantics and the meaning behind the words and phrases used in their content. Optimizing content for voice search can attract more visitors and lead to higher revenue. Overall, marketers need to adapt their SEO strategy to account for the growing importance of voice search in the digital marketing landscape.

Voice search can provide a more convenient and faster way for customers to access information, which can improve their overall experience with a business. Overall, incorporating voice search into SEO strategy can help businesses stay competitive in the digital marketing landscape and improve their chances of success.

How can marketers optimize their content for voice search?

Here are some ways marketers can optimize their content for voice search:

Use conversational language:
Voice search queries are more conversational than typed queries, so marketers should optimize their content for natural language and long-tail keywords that reflect how people speak.
Prioritize featured snippets:
Featured snippets are the short answers that appear at the top of search engine results pages. Marketers should aim to have their content featured in snippets, as these are often read aloud by voice assistants.
Focus on local search:
Voice search queries are more likely to be local, so marketers should optimize their content for local search terms and ensure their Google My Business listing is up-to-date.
Optimize website performance:
Voice search queries are often made on mobile devices, so marketers should ensure their website is optimized and loads quickly.
Use structured data:
Structured data helps search engines understand the content of a web page. Marketers should use structured data to provide context and improve the chances of their content being read aloud by voice assistants.
Focus on semantics:
Voice search requires marketers to learn a whole new way of searching. With the predicted increase and dominance of voice search, marketers are now emphasizing the importance of semantics. Marketers should focus on the meaning behind the words and phrases used in their content to improve their chances of being found by voice assistants.

Improve online visibility, credibility, and success!

As more people use voice search to find information, marketers will need to optimize their content for voice search by using long-tail keywords that are more detailed and more conversational. Despite some experts' belief that voice search is the next big thing in digital marketing, other experts are skeptical. However, voice search is clearly an important trend for businesses and marketers to pay attention to in order to remain competitive.

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