Musings

It's not enough to simply ‘hack’ parts of the buyer journey. We need to ‘hack’ the entire lifecycle.

What benefit does AI bring to demand generation?

By Josh Burns
April 8, 2023

Marketing’s main goal is to understand the needs of customers, match them with products and services, and persuade them to buy.

By Josh Burns
April 5, 2023

Be proactive in adapting to the changing digital landscape and meeting the evolving needs of customers

By Josh Burns
March 28, 2023

Strategic demand and growth marketing are two different marketing strategies with different focuses.

By Josh Burns
March 22, 2023

AI has been used to improve the customer experience in many significant ways. A few examples are chatbots, content creation, and image recognition.

By Josh Burns
February 1, 2023

A successful digital marketing strategy adapts to changing customer preferences and market conditions.

By Josh Burns
October 22, 2022

The information life cycle is an essential component of high quality acctionable data.

The Annual B2B Marketing Mashup

Explore and take advantage of a range of B2B marketing strategies to reach and resonate with your target market.

Step-By-Step Guide

A digital Marketing Strategy

Here are some key steps to help you keep building a digital marketing strategy.

Step-By-Step Guide

A Content Marketing Strategy

Here is a step-by-step guide to creating a successful strategy.

Step-By-Step Guide

An Email Marketing Strategy

Reach and connect with your target audience in a personalized way.

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A fun set of questions that test your marketing knowledge.